About.

I have spent years researching and studying the art of engineering, design for quality, and the development and commercialization of innovation. I can share what I know with you. And help you whatever your goals might be. 

Why I became an engineer

This all started when I read a custom car magazine as a teenager. I saw how an understanding of the laws of nature allowed people to create systems that would behave as desired. There was no randomness or luck to this. If you understood how the world worked, then you could create the outcome you desired and make things better.
To this day, that is still what I enjoy doing most. And I have almost always been in this area (apart from a time when I ran a dance studio) be it in industry (I have worked in many) or academia.
It is this considerable experience in engineering and product development that I use to inform everything I offer here.​

Why I studied the art of engineering

Because I worked in China in a mixed engineering and design team, I experienced first hand how the way people develop their engineering skills and the way they apply them were not universal.
Then, when I had returned to academia, I needed a research area. The development of engineering skills and expertise - along with their application - and how it is developed in different contexts, was an ideal choice.
I then discovered how much of what we do as engineers is unconscious, influenced by our past, and not always ideal for what we need to do - especially when the attributes of the expert engineer are known. That's what prompted me to share these insights with as many others as I could.​

Commercialization too

Having an interest in creating products that can help people achieve whatever they desire led to what seemed the next logical field of study. How do you know what people actually need so you will have commercial success? That's why I have also completed a Master of Entrepreneurship and Innovation. Since then I have used the insights gained to:

• Run businesses of my own
• Worked on startups from solar cars to health information
• Helped clients align their product design with their commercial strategy
• Managed the relationships between industry and academic partners in linked development projects

I know help others who have products that wish to commercialize navigate the process so they can reach their goal as fast as possible as efficiently as possible. 

Probabilistic design

This was first my PhD. Then ongoing research and practice. It is amazing how much you can improve the performance of a system when you analyze it with probability distributions. You can:

• Predict the probability of a venture failing.
• Make a product insensitive to randomness and variability - robustification.
• Avoid designs that will always cause quality issues.

I am always amazed at the power of probabilistic design - and that's why I offer it as a service.

Why I do this

I have seen many people miss their full potential as engineers because they do not realize what skills they need to develop. I have also seen people meet with failure in their product based ventures because they did not know how to engineer a product for commercial success.
I want to help to help as many people as I can in either situation. Engineering expertise, when fully realized, can solve so many issues we see in the world.

I do more than this

Because of my certainty that understanding engineer practice and applying it in product development can help society in so many ways, I also chair the state branch of the Model Solar Vehicle Challenge - a program designed to develop real STEM capabilities (and excitement for it) in students.
If you want to know more about me, then you can also view my LinkedIn profile.